Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Game worlds are getting bigger, denser, and faster to build. A decade ago, every crate texture, fern, and NPC face passed through a human hand before it wound up on the screen. Now prompts do some of ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Jia Li of LiveX AI and Julian Togelius of NYU and modl.ai announced as first members “AI is transforming our industry and accelerating the volume and pace of game creation,” said Matt Bromberg, ...

Game engine maker Unity is, like most other tech companies, fully embracing generative AI technology in its products (making the already bloated engine even more slow and annoying to use). Still ...

Unity stock has posted double-digit gains on the heels of its third-quarter earnings release. Sales and profits topped Wall Street's expectations in Q3. Unity's new AI-powered advertising platform is ...

Unity Software (U +0.20%), a global video game and interactive content developer, closed Friday at $19.45, up 13.54%. The stock rose after the company announced its preliminary Q1 2026 revenue would ...

The industry's discussions on the adoption of AI in development processes appear to have quietly but firmly shifted into a new stage. The question is no longer whether this technology will be used, ...

GameSpot may get a commission from retail offers. "During development, some 2D visual props were created as part of early-stage iteration using experimental AI generative tools," the game's developer ...

Atlas, an artificial intelligence-native video game content creation platform, announced today that it has launched a multi-agent system within its AI Studio for game asset production. Atlas AI Studio ...