LazyTown Magnus Scheving, better known as Sportacus, slyly teaches kids that veggies are good and fit is cool HIP HERO If your kids are suddenly getting active and eating their veggies, you may have a ...

As Sportacus, the healthy-eating savior of Lazytown -- the imaginary setting for the eponymous children's series -- Magnus Scheving has mounted a one-man campaign to transform the eating habits of not ...

Magnús Örn Eyjólfsson Scheving (born 10 November 1964) is an Icelandic writer, entrepreneur, producer, actor and athlete. He is the creator, director, and star of the children's television show ...

Professional athlete, aerobics guru and business mogul Magnus Scheving, founder of a children’s entertainment empire in Iceland, has partnered with Nickelodeon in the creation of a new Nick Jr. series ...

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Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

GARDABAER, Iceland (Reuters) - On a quiet Sunday in the "Lazy Town" warehouse, the man many of the world's children know as Sportacus was working up some optimism for Iceland. "The Icelandic people ...

Tuner Broadcasting has acquired Icelandic company Latibaer, maker of hit children's programme LazyTown, in a deal worth a reported £15m. The acquisition will also involve Turner, owner of channels ...