The best advertisements don’t just sell products — they are creative and make us think about the brand long after we’ve seen it. These campaigns employ a variety of tools to hook us, such as clever ...

Advertising is all about standing out, and what better way for retailers to stand out than to convey a funny, memorable message to the consumer? But using humor does not always work in brands’ favor, ...

餓到打鼓 'So hungry like playing a drum’ is a colloquial Cantonese expression for having a hunger urge. The new ad campaign, consisting of TVC, print and OOH, kicked off yesterday. It was created by Leo ...