In the first half of 2025, she racked up over 55 million views on TikTok and four million likes, mostly from tweens glued to their cellphones. Not bad for an artificial intelligence-generated cartoon ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

Forbes contributors publish independent expert analyses and insights. author of Chained to the Desk in a Hybrid World: A Guide to Balance. Neuroscientists tell us that “Brain Rot” is becoming a trend ...

To Gen Alpha, it’s just culture. What’s often dismissed as brain rot is not random noise. It’s a recognisable pattern of content built on repetition, absurdity and rhythm, designed not to explain ...