Apple, Tim Cook
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Apple, CEO and John Ternus
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Here’s the full list of six “major new product categories” that Mark Gurman just told TBPN are in development at Apple.
Apple's most anticipated new product in years has an unlikely engineering hero: glue. According to TrendForce, advances in "optically clear adhesive" (OCA) will be a key way to achieve a near-invisible crease in Apple's first foldable iPhone expected later this year.
Apple’s $599 Mac mini is now sold out, with shortages spreading across configurations amid supply and demand pressures.
Apple has already unveiled numerous products to date, including new versions of the MacBook Air and MacBook Pro, the
Apple has released more than 12 new products and accessories this year. The company kicked things off with a second-generation AirTag in January, and it unveiled a wide range of devices in March, including the MacBook Neo,
Apple is reportedly working on bringing no fewer than six new product categories to market soon, in part as Tim Cook's swansong as CEO of the company.
Apple's next CEO has been responsible for developing the hardware for many products. NPR's Juana Summers talks to Jay Peters of The Verge about what the company could look like under his leadership.
From green bubble stigma to celebrities championing Apple Watches, the Tim Cook era is one of elevated prestige for those owning Apple products.