OpenAI is working with Smartly to build interactive ad formats inside ChatGPT, six weeks after its ad pilot crossed $100 ...

It's not enough to have its agents in streets and schools; ICE now wants to see what data online ads already collect about you. The US Immigration and Customs Enforcement last week issued a Request ...

AppLovin (NASDAQ:APP) stock just picked up a high-profile new bull. Macquarie initiated coverage with an Outperform rating ...

Every company wants an AI-powered product. So what do they all look like? From A/B testing and media optimization to agentic ...

This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → The great disruption promised by ...

Immigration and Customs Enforcement appears to be exploring whether it can harness ad-tech data for investigations, according to a request for information published late last week in the Federal ...

Earlier this week, Criteo confirmed it is the first ad tech partner to integrate with OpenAI’s advertising pilot in the U.S., available in ChatGPT’s free and Go tiers. The move formalizes what the ...

Researchers at the University of Maryland and Tilburg University in the Netherlands have produced an AI-driven innovation to reshape how marketers place digital ads. AdGazer, a predictive tool, ...

I’ve been thinking a lot about the RFI issued by US Immigration and Customs Enforcement in late January. ICE asked data providers and tech vendors to share information on how their tools and services ...

Yum Brands and WPP officials discussed what is and isn’t working with artificial intelligence during IAB’s annual Public ...

New year is traditionally a time for resolutions - so what better way to start the year than have Shirley Marschall prescribe some goals for the ad tech industry... Did you have a good break? Maybe ...